A New Face of TV-Desi Gives South Asians an Improved Backdrop for Entertainment

PLAINVIEW, NY--(Marketwire - August 17, 2009) - TV-Desi, a subsidiary of NeuLion, Inc. (TSX: NLN), unveils a brand new worldwide gateway to the best Bollywood
entertainment and premium South Asian live television channels. TV-Desi's
new website is now available at www.tv-desi.com.

The newly designed website gives viewers access to over 25 channels on the
PC and 45 on the TV through a set-top-box. It showcases entirely new
branding and easy navigation for a seamless viewing experience. Viewers
can enjoy simplified packaging, channel availability by country and an
optimized pay flow.

The launch of TV-Desi's new website further evolves the company's goal of
delivering the best and most complete South Asian entertainment and live
television channels in North America.

This subscription-based service gives viewers access to top dramas,
comedies, movies, talk shows, news, religious programming, music and more.

"We're excited about this enhanced viewing experience that offers the South
Asian community premium access to the television content they want most.
Our channel line-up is strong and the value pricing is unmatched. This is
one of many enhancements we plan to roll out for our customers in the
course of the next few months," said Sandeep Divekar, CEO of TV-Desi.

Visit www.tv-desi.com to experience the new website today.

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion
(TSX: NLN) works with content partners to develop end-to-end solutions for
multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers,
stores and manages an unlimited range of multimedia content and the
Operational Support System (OSS) maintains all billing and customer support
services. Content partners are responsible for content aggregation and the
sales and marketing for the individual IPTV service. The Company ranks as a
world leader in customer/partner relationships with sports and
international television content partners including, in sports, the NHL,
the NFL, NCAA Division I schools and conferences and, in respect to
international television aggregators and networks, KyLinTV (Chinese),
ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and
faith-based partner Sky Angel (Christian). Customer/partner content can be
viewed by way of Internet on PCs and on the television through the
Company's IPTV
set-top-box.

Forward-Looking Statement

Certain statements herein are forward-looking statements and represent
NeuLion's current intentions in respect of future activities. These
statements, in addressing future events and conditions, involve inherent
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"plan," "estimate," "expect," and "intend" and statements that an event or
result "may," "will," "can," "should," "could," or "might" occur or be
achieved and other similar expressions. Forward-looking statements involve
significant risk, uncertainties and assumptions. Many factors could cause
actual results, performance or achievements to differ materially from the
results discussed or implied in the forward-looking statements. These
factors should be considered carefully and readers should not place undue
reliance on the forward-looking statements. Although the forward-looking
statements contained in this release are based upon what management
believes to be reasonable assumptions, the Company cannot assure readers
that actual results will be consistent with these forward-looking
statements. These forward-looking statements are made as of the date of
this release and the Company assumes no obligation to update or revise them
to reflect new events or circumstances, except as required by law. Many
factors could cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, including: the integration of the businesses of NeuLion and
NeuLion USA, our continued relationships with our channel partners, general
economic and market segment conditions, competitor activity, product
capability and acceptance, rates, technology changes and international risk
and currency exchange. More specific risks include that the merged entity
will not be able to realize some or all of the expected synergies due to
incompatibilities in the merging businesses, the inability of management to
bring about such synergies or a changing business environment rendering
such synergies inadvisable or uneconomical. After integrating the
businesses the suite of service offerings may not perform as expected if
shifting demand moves in a direction away from the expected business model
of the merged entity, if competitors are able to take market share away
from the merged entity or if changing technology adversely impacts the
merged businesses. In addition, while the Company expects its content
partners and those of NeuLion USA to continue and expand their relationship
with the merged entity, there can be no assurance that such relationships
will continue as expected, or at all. More detailed assessment of the
risks that could cause actual results to materially differ from current
expectations is contained in the "Risk Factors" section of the Company's
2008 annual MD&A and AIF filed on www.sedar.com and Registration Statement
on Form 10, as amended, available on www.sec.gov.