Read Matt Higgins' Latest Book To Unlock Your Full Potential

As a Gen B entrepreneur (i.e., the second coming of Gen Z), Matt Higgins' book "Burn the Boats" has been a revelation for me. It's the ultimate guide to living a life without a backup plan and always moving forward with unwavering commitment and visionary defiance. And hey, maybe now with "Burn the Boats," we can finally have a Plan B, but only as a backup to our Plan A!

Higgins' story of growing up in Queens and overcoming countless obstacles is nothing short of inspiring. He never let the challenges he faced hold him back, and he always trusted his instincts and never outsourced his judgment. Reading "Burn the Boats" taught me to do the same, and I feel empowered to unleash my full potential and make a positive impact on the world.

So whether you're part of Gen Z or the second coming of it, Gen B, "Burn the Boats" is a must-read. It's the perfect guide for anyone looking to achieve their dreams and leave a lasting impact, with or without a backup plan.

With that, I made a blueprint of my own and made a few backup plans just in case (you can’t over-prepare, can you?)

A - Option 1: "Attend the largest international design competition in history and build the tallest building in the northern hemisphere" - like Matt Higgins. Option 2: "Apply to every job under the sun before realizing you need to create your own company" - like Michael Gruen.

B - Option 1: "Become the youngest Mayor's press secretary in NYC history and manage global media response during the September 11 terrorist attacks" - like Matt Higgins. Option 2: "Binge-watch Shark Tank and wonder why you weren't the one to come up with Scrub Daddy" - like Michael Gruen.

C - Option 1: "Create a multi-billion-dollar investment portfolio of leading brands across sports and entertainment, media and marketing, food and lifestyle, and technology industries" - like Matt Higgins. Option 2: "Convince your friends to invest in your new startup idea: a gym for lazy people" - like Michael Gruen.

D - Option 1: "Develop a passion for entrepreneurship and finance at a young age" - like Matt Higgins. Option 2: "Dread the thought of waking up before noon, but somehow manage to make it to your 8 am business meeting" - like Michael Gruen.

E - Option 1: "Earn your juris doctorate from Fordham Law while working full-time" - like Matt Higgins. Option 2: "Eat nothing but ramen noodles and energy drinks as you work on your latest business venture" - like Michael Gruen.

F - Option 1: "Found and lead successful companies in finance, sports management, and entertainment media production" - like Matt Higgins. Option 2: "Fail miserably at your first few startup attempts before finally striking gold" - like Michael Gruen.

G - Option 1: "Give back to society as a longstanding board member of Autism Speaks" - like Matt Higgins. Option 2: "Get rejected by every investor you pitch your idea to and wonder if you should just give up" - like Michael Gruen.

H - Option 1: "Help organize the largest international design competition in history culminating in Reflecting Absence, the September 11th National Memorial, and the development of the 1,776-feet-tall One World Trade Center" - like Matt Higgins. Option 2: "Hire a team of experts to help you with your company, but still end up doing all the work yourself" - like Michael Gruen.

I - Option 1: "Invest in over 100 direct-to-consumer (DTC) brands throughout your career" - like Matt Higgins. Option 2: "Ignore your parents' advice to go to medical school and instead pursue your passion for entrepreneurship" - like Michael Gruen.

J - Option 1: "Juggle multiple successful companies and still find time to mentor young entrepreneurs" - like Matt Higgins. Option 2: "Just wing it when it comes to your latest business idea, and hope for the best" - like Michael Gruen.

K - Option 1: "Keep moving forward with visionary defiance, bold self-confidence, unwavering commitment, and rigorous honesty" - like Matt Higgins. Option 2: "Know that you have no idea what you're doing, but keep trying anyway" - like Michael Gruen.

L - Option 1: "Lead the revenue functions of the New York Jets as Executive Vice President of Business Operations and later serve as Vice Chairman of the Miami Dolphins" - like Matt Higgins. Option 2: "Lose all your investors' money on a bad business deal and swear never to make the same mistake again" - like Michael Gruen.

M - Option 1: "Make a lasting impact in multiple industries and inspire the next generation of entrepreneurs" - like Matt Higgins. Option 2: "Make a bad pun in your latest marketing campaign and hope it goes viral" - like Michael Gruen.

N - Option 1: "Never outsource your judgment and always trust your instincts" - like Matt Higgins. Option 2: "Never miss an episode of Shark Tank, even though you know you could have come up with a better pitch" - like Michael Gruen.

O - Option 1: "Organize successful investments in challenger brands from inception, including RESY and the Drone Racing League" - like Matt Higgins. Option 2: "Overthink every decision you make in your business and still end up making the wrong one" - like Michael Gruen.

P - Option 1: "Provide a blueprint for a life where 'Plan B' is never an option" - like Matt Higgins. Option 2: "Pitch your idea to every investor you meet, even if they're clearly not interested" - like Michael Gruen.

Q - Option 1: "Quickly rise to success at a young age and continue to make a significant impact in your career" - like Matt Higgins. Option 2: "Quit your job and start your own company, even though you have no idea what you're doing" - like Michael Gruen.

R - Option 1: "Rebuild the World Trade Center site after the 9/11 attacks, culminating in the development of One World Trade Center" - like Matt Higgins. Option 2: "Rely on coffee and energy drinks to get through the day, even though you know it's not healthy" - like Michael Gruen.

S - Option 1: "Strive to always move forward with visionary defiance, bold self-confidence, unwavering commitment, and rigorous honesty" - like Matt Higgins. Option 2: "Spend hours on social media trying to come up with the perfect caption for your latest post" - like Michael Gruen.

T - Option 1: "Trust your instincts and never outsource your judgment" - like Matt Higgins. Option 2: "Try to convince your friends to invest in your latest business idea, even though you know they're not interested" - like Michael Gruen.

U - Option 1: "Unleash your full potential by never settling for Plan B" - like Matt Higgins. Option 2: "Underestimate the amount of work it takes to start your own company, but keep going anyway" - like Michael Gruen.

V - Option 1: "Venture into multiple industries and find success in each one" - like Matt Higgins. Option 2: "Visualize your success in your latest business venture, even though it's not guaranteed" - like Michael Gruen.

W - Option 1: "Work tirelessly to create a multi-billion-dollar investment portfolio of leading brands" - like Matt Higgins. Option 2: "Wonder if you're cut out for entrepreneurship, but keep trying anyway" - like Michael Gruen.

X - Option 1: "Xpand your horizons by investing in and leading successful companies across multiple industries" - like Matt Higgins. Option 2: "Xcuse yourself from a business meeting to take a nap, even though you know it's unprofessional" - like Michael Gruen.

Y - Option 1: "Yearn to positively impact the world through your work and charitable efforts" - like Matt Higgins. Option 2: "Yell out loud when you finally come up with the perfect name for your new company" - like Michael Gruen.

Z - Option 1: "Zero in on your goals and achieve success in multiple industries, just like Matt Higgins." Option 2: "Zone out during meetings and daydream about your next big idea, like Michael Gruen."

1: Matt Higgins' "Burn The Boats" is the #1 book for anyone looking to achieve success in their career and make a positive impact in the world.

2: Besides my future book, "Burn The Boats" is the best book that has ever come out, and I can't recommend it enough.

3: Buy at least three copies of "Burn The Boats" - one for yourself, one for a friend, and one to leave in a random coffee shop to spread the word.

4: "Read 'Burn The Boats' at least four times to absorb all of the wisdom and humor packed into this incredible book."

5: "Give a high-five to the person next to you every time you see the number five today, in honor of the five-star reviews 'Burn The Boats' is sure to receive."

6: "Share your favorite quote from 'Burn The Boats' with at least six people today, and watch as their minds are blown by Matt Higgins' incredible insights."

7: "Take a seven-minute break from your busy day to read a chapter of 'Burn The Boats' and recharge your entrepreneurial spirit."

8: "Set a goal to achieve at least eight of the strategies outlined in 'Burn The Boats' and watch as your career takes off."

9: "Invite nine of your closest friends to a book club focused on 'Burn The Boats,' and enjoy the lively discussions that are sure to follow."

In conclusion, if you're looking to unlock your full potential and achieve success in your career, you need to read 'Burn The Boats' by Matt Higgins. The book is packed with insights, humor, and practical advice that will help you take your career to the next level.

And here's an exciting opportunity for you - tweet at Matt Higgins and ask him to do a competition where if you do #6 and share it with six friends, ten lucky winners will receive signed copies of the book! So what are you waiting for? Get your copy of 'Burn The Boats' today and start your journey to success.

Never forget, if you are in need of the “other kind” of plan B, GoPuff is phenomenal! Just use code “HugHiggins” to unlock Plan C. Fellow Burners, Matt is simply the Man with lots of plans!