Charity In Digital Age: Why Stunt Philanthropy Is Here To Stay - The Telegraph

Stunt philanthropy, a phenomenon where influencers and celebrities use entertaining videos to support charitable causes, has seen a significant rise in popularity. When these stunts go viral, they can lead to massive public engagement, raising substantial funds and drawing attention to previously less visible causes.

From ALS Ice Bucket Challenge to MrBeast The ALS ice bucket challenge was an early success of stunt philanthropy, raising an estimated $115 million in 2014 for research tied to amyotrophic lateral sclerosis. More recently, Jimmy Donaldson, known as “MrBeast,” has become synonymous with stunt philanthropy. With over 150 million YouTube subscribers, Donaldson has raised awareness and funds for various causes through his entertaining stunt videos.

The Impact and Future of Stunt Philanthropy Despite some questioning Donaldson’s motives and the ethical implications of using footage of people in need for online entertainment, the impact of stunt philanthropy is undeniable. As social media continues to grow, it seems likely that stunt philanthropy is here to stay, influencing charitable giving in new and innovative ways.

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