In a recent GenAI monthly webinar hosted by Intel Corporation INTC, industry leaders gathered to discuss the burgeoning role of generative AI (GenAI) in the retail and beauty sectors. Sancha Norris from Intel AI Marketing introduced the session, emphasizing the importance of selecting the right use cases and partners for AI implementation.
Brian Sathianathan, Co-Founder and CTO of Iterate.ai, highlighted the company's extensive experience in deploying AI across various industries. He showcased Iterate's Interplay platform, a low-code AI application platform that integrates with Intel's technology stack, including OpenVINO and various Intel SDKs, to enhance performance. Sathianathan shared insights into the rapid adoption of GenAI, noting that a significant percentage of retail leaders and technology executives have used GenAI, with many incorporating it into their regular operations.
Ekta Chopra, Chief Digital Officer of e.l.f. Beauty, shared her company's digital transformation journey, focusing on inclusivity and ethical AI. She outlined e.l.f. Beauty's AI roadmap, which includes upskilling employees, leveraging existing AI co-pilots, and ensuring secure and private infrastructure for AI model training. Chopra presented a compelling use case with a demo of an Instagram community response product designed to enhance engagement with e.l.f. Beauty's audience.
The webinar also touched on the importance of optimizing AI workloads for cost-effectiveness and performance. Intel's AI platform was presented as a robust solution for GenAI applications, with hardware like Gaudi accelerators and Xeon CPUs offering high performance and efficiency.
In conclusion, the webinar underscored the transformative potential of GenAI in enhancing customer experiences, streamlining operations, and fostering innovation in the retail and beauty industries. The collaboration between Intel, Iterate.ai, and e.l.f. Beauty serves as a testament to the power of strategic partnerships in harnessing AI's capabilities.
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