Apple Resumes Its Pursuit Of Thinness: After iPad Pro, Tim Cook's Company Is Focusing On Making This Device 'Significantly Skinnier'

Apple Inc. AAPL is reportedly planning to launch a “significantly skinnier” iPhone 17 as part of a broader strategy to make its devices thinner. This move is in line with the company’s recent focus on thinness, which was evident in the design of the OLED iPad Pro.

What Happened: Tim Cook-led company’s renewed emphasis on thinness is not limited to the iPhone 17. The company is also working on making the MacBook Pro and Apple Watch slimmer, reported Bloomberg.

This development follows the recent launch of the OLED iPad Pro, which is notably thin. The company is reportedly aiming to achieve a similar level of thinness with the iPhone 17, which could have a 6.6-inch display and a smaller Dynamic Island.

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

Apple’s renewed focus on thinness is not without its challenges. In a recent interview, the company's designers revealed that the company had to “rethink” the entire architecture of the Apple Pencil to introduce new features for the iPad Pro.

See Also: Apple, Nvidia Are The Most Overbought Stocks On Wall Street Amid AI Frenzy

Why It Matters: The recent focus on thinness is a significant shift for Apple, which has faced criticism in the past for prioritizing thinness over durability and functionality. The company’s previous attempts at ultra-thin devices, such as the iPad Pro, have been met with concerns about their structural integrity, as seen in a recent durability test.

However, Apple’s success in creating thin devices that also offer strong performance and battery life could mark a turning point for the company. If Apple can maintain this balance, it may be able to meet consumer demand for sleek, futuristic devices without compromising on durability and functionality.

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Read Next: A Day After Shutting Down Tesla Phone Rumors, Elon Musk Says It Is ‘Not Out Of The Question’

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

Photo by Thai Nguyen on Unsplash