Apple Inc. AAPL recently unveiled its Black Friday 2024 promotion, running from Nov. 29 to Dec. 2, offering customers gift cards with the purchase of eligible products instead of direct discounts.
What Happened: Apple's Black Friday deals include gift cards ranging from $25 to $200, depending on the product. Here's a detailed breakdown:
iPhone: Customers can receive up to a $75 Apple Gift Card by purchasing an iPhone 15, iPhone 14, or iPhone SE.
Mac: Potential buyers can earn up to a $200 Apple Gift Card with purchases of MacBook Air 15-inch (M3), MacBook Air 13-inch (M3), or MacBook Air 13-inch (M2).
iPad: You can get up to a $100 gift card when buying an iPad Pro, iPad Air, or iPad (10th generation).
Apple Watch: Users can get a $50 Apple Gift Card with the Apple Watch SE while buying a new smartwatch.
AirPods: Receive up to a $75 gift card on AirPods Max, AirPods Pro 2, or AirPods 4.
Apple TV & Home: Buyers can get a $50 gift card with an Apple TV 4K or HomePod purchase.
Beats: You can earn up to a $50 Apple Gift Card on select Beats products, including Beats Studio Pro, Beats Solo Buds, and Beats Fit Pro.
Accessories: A $25 Apple Gift Card is available for accessories like the Magic Keyboard, Apple Pencil, and Smart Folios for iPads.
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Why It Matters: The announcement follows weeks of early Black Friday sales from retailers like Amazon.com, Inc. AMZN, Walmart WMT, and BestBuy Co. BBY, many of which feature notable discounts on Apple products.
However, customers who choose to shop directly with Apple can still benefit from the gift card promotion, particularly when paired with a device trade-in.
Apple Card users can also earn 3% cashback on their purchases, adding further value.
Price Action: At the time of writing, Apple shares rose by 0.035% to $229.95 in after-hours trading, following a 0.59% gain to $229.87 during Friday’s regular session, according to Benzinga Pro data.
Photo courtesy: Shutterstock
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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