'Reach A Four-Digit Audience': Expanding Fintech Opportunities In The Digital Age

The Benzinga Fintech Deal Day and Awards, held last week in New York City, served as a hub for financial technology professionals to exchange ideas and growth strategies. Mathew Cashman, principal of investor education at the Options Clearing Corporation (OCC) and instructor at the Options Industry Council (OIC) spoke about the tools and strategies Fintech firms can use to expand their reach and engage with broader audiences.

Reaching Larger Audiences in the Digital Age

Cashman emphasized the value of virtual platforms in connecting with traders and investors. “When you use online formats, you can reach a four-digit audience simultaneously, allowing more people to engage without the barriers of travel or location,” he explained. He noted that this approach creates an opportunity for companies to gain exposure and build meaningful relationships with users more cost-effectively than traditional in-person events.

These tools also benefit traders by providing resources to enhance their decision-making capabilities. Cashman highlighted how OCC's ecosystem includes charting platforms and advertising networks, which allow companies to integrate their offerings with tools that empower self-directed investors.

Insights on Building and Expanding Fintech Products

Cashman shared his expertise in launching and expanding Fintech products during the event. Reflecting on his years in the industry, he outlined practical steps for companies looking to strengthen their presence in the financial technology space. He discussed the importance of focusing on clear objectives, creating user-centric products, and ensuring compliance with regulatory requirements.

“Building and expanding products requires an understanding of what users need and how to deliver that effectively,” Cashman said. He also addressed the role of collaboration, encouraging attendees to connect with ethical partners who share similar values.

Collaboration Drives Industry Growth

Cashman emphasized how events like Benzinga's Fintech Deal Day create opportunities for meaningful collaborations. By fostering conversations between companies and potential partners, the event provides a platform for building relationships that benefit all parties involved.

“We focus on helping our partners connect with audiences in impactful and ethical ways,” he said. Cashman underscored the importance of transparency and compliance in creating long-term value for businesses and consumers.

The event’s discussions highlighted the importance of leveraging technology and collaboration to meet the evolving demands of the financial technology industry. Cashman's remarks gave attendees actionable steps for driving engagement and building sustainable solutions.

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Photo by Corynn Egreczky.