Several Apple Inc AAPL products are among the most searched-for items on Black Friday for the 2024 holiday shopping season.
What Happened: Apple could be one of the big winners in the 2024 Black Friday shopping season, which could set records.
The technology giant is dominating searches at several of the largest retailers according to early Black Friday data, as reported by Similarweb.
Similarweb data shows trending searches across Amazon.com Inc AMZN, Best Buy Co Inc BBY, Target Corp TGT, and Walmart Inc WMT consistently feature several Apple products among the top 10 most-searched items, alongside other electronics and children's toys.
Here are the overall Apple rankings across the four retailers:
- 2. Airpods
- 3. iPad
- 7. Apple Watch
Across searches at Target, Airpods ranked fourth, with the Apple Watch and iPad ranking sixth and seventh.
Why It's Important: The strong search traffic could signal interest from buyers of these products either as gifts for the holiday or for themselves.
Apple continues to see strong demand for its products as one of the top global brands that are well-known for their products.
The Christmas shopping season is shorter than in past years, with only 27 days from the day before Thanksgiving until Christmas Day.
Black Friday trends and data could signal how retailers and other companies will fare this short holiday season, with Apple looking to be one of the early winners.
AAPL Price Action: Apple stock is up 0.4% to $235.89 on Friday versus a 52-week trading range of $164.08 to $237.49. Apple stock is up 27.1% year-to-date in 2024.
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Image created using artificial intelligence via Midjourney.
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