Costliest Snack Ever? Crypto Investor And Tron Founder Justin Sun Eats $6.2M Duct-Taped Banana: 'The Real Value Is The Concept Itself'

Cryptocurrency investor and Tron TRX/USD founder Justin Sun has eaten a $6.2 million duct-taped banana artwork, asserting its conceptual value and drawing parallels to digital assets like NFTs.

What Happened: Sun, who outbid six others at a Sotheby’s auction in New York on Nov. 20, consumed the pricey fruit at a news conference in Hong Kong on Friday.

The artwork, named “Comedian,” was initially presented by Italian visual artist Maurizio Cattelan at the Art Basel Fair Miami in 2019.

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“To be honest, for a banana with such a back story, the taste is naturally different from an ordinary one,” Sun posted on X, formerly Twitter.

Many friends have asked me about the taste of the banana. To be honest, for a banana with such a back story, the taste is naturally different from an ordinary one. I could discern a hint of what Big Mike bananas from 100 years ago might have tasted like. 🍌 pic.twitter.com/Sz6zaePGpv

— H.E. Justin Sun 🍌 (@justinsuntron) November 29, 2024

The banana showcased at Sotheby’s was procured for 35 cents from a New York City fruit vendor. Sun has expressed his intention to buy 100,000 more bananas from the original vendor. He ate a replacement banana bought in Hong Kong at the event.

“The real value is the concept itself,” he said, equating “Comedian” to digital assets such as NFTs.

“This conceptual artwork can be assembled and disassembled anywhere and at any time conveniently and in any place in the world,” he further elaborated.

Why It Matters: This event mirrors previous performances by artist David Datuna in 2019 and a South Korean university student in 2023.

Earlier this year in October, Sun was appointed as the Prime Minister of Liberland, a self-proclaimed micronation that operates on a cryptocurrency and blockchain-based economy.

This appointment came after a notable career setback for him. In April 2023, Sun was removed from his position as Grenada's Ambassador to the World Trade Organization (WTO) due to an SEC lawsuit filed against him.

He held the ambassadorial role since November 2021 and represented Grenada at the WTO's 12th Ministerial Conference. Despite this, he still refers to himself with the title H.E. ("His Excellency") on his official X account.

Price Action: At the time of writing, TRX, the native cryptocurrency of Tron, was trading at $0.2041, reflecting a 1.23% increase over the past 24 hours, according to data from Benzinga Pro.

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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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