Zeta Global Holdings Corp. ZETA shares are trading higher after the company announced a 108% year-over-year usage increase for its marketing platform from Thanksgiving to Cyber Monday.
The platform achieved 100% uptime as brands leveraged it for personalized, multi-channel marketing to enhance business outcomes during the holiday season.
According to a Zeta survey, while Thanksgiving weekend saw record sales, 53% of shoppers plan to start holiday purchases in December, up 8% from last year. Lower holiday activity in October and November aligns with shifting trends.
With consumer confidence at a 16-month high, Zeta anticipates strong demand for its ROI-driven marketing tools to help brands adapt and engage effectively this season.
In October, the company disclosed its agreement to acquire LiveIntent for $250 million.
The agreement includes a potential earnout of up to $25 million per year, split 50% cash and 50% stock, based on significant Adjusted EBITDA growth and sustained margin expansion in 2025, 2026, and 2027.
Investors can gain exposure to the stock via Invesco Dorsey Wright Technology Momentum ETF PTF.
Price Action: ZETA shares are up 10.32% at $26.35 at the last check on Wednesday.
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