TikTok Ban Could Lead To More Scrolling On YouTube, Reddit, Snapchat

TikTok faces a nationwide ban after a U.S. Federal Appeals court refused to temporarily halt the ban earlier in December. Here's a look at where users may spend more time scrolling if TikTok is banned.

What To Know: Most social media users are active on more than one app. About 70% of Snapchat users are also active on TikTok, according to a report from Apptopia.

The average Snapchat user spends 33 minutes per day on Snapchat. And Snapchat users who also have TikTok spend 38 minutes per day on the app. 

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Snap, Inc. SNAP could stand to benefit from a TikTok ban. That’s if the app can lure some of the former TikTok users into spending more time on Snapchat. Given that 70% of Snapchat users also use TikTok, it seems likely that they might spend additional time on Snapchat in the event of a TikTok ban. 

Apptopia shows that only 54% of Alphabet, Inc.'s GOOG GOOGL YouTube users are also active on TikTok. Users may view the apps as "substitutes," or that only one video format social platform is needed. 

However, the average YouTube user spends 84 minutes per day on the platform. YouTube users who have both YouTube and TikTok spent only 74 minutes on YouTube, which allows for some upside in the event of a TikTok ban. Perhaps YouTube will gain some share of user time spent from its "substitute" video-sharing app being banned. 

The Apptopia report also highlights Reddit, Inc. RDDT as poised to benefit from a TikTok ban with 60% of Reddit users also using TikTok. Users of both apps spend only 19 minutes on Reddit. The average Reddit user spends 25 minutes browsing subreddits. 

The 60% of Reddit users also using TikTok represents a significant percentage who could spend more time on the app if they were to lose interest in or access to TikTok. 

What's Next: TikTok announced on Dec. 9 that it had filed an emergency motion for an injunction to delay the ban while the U.S. Supreme Court reviews the case.

If TikTok is not sold and the Supreme Court does not step in, it will be banned in the U.S. on Jan. 19, 2025. 

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