‘Demographics Are In Your Favor,' Says Kevin O'Leary About This Underrated Real Estate Investment That Pays Monthly
Shark Tank star and seasoned investor Kevin O’Leary recently gave his opinions on a real estate asset sector that is frequently overlooked: resorts. According to him, resorts make great investments because they're profitable and have strong demand from families, making them a smart option for people who want a steady monthly income.
Why Resorts Are a Great Investment
In a recent podcast, O’Leary explained that post-pandemic travel trends drive families to seek all-inclusive, hassle-free vacation destinations. More people want to travel together, especially in the winter, which has made warm places and beautiful lakeside resorts in Canada very popular.
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"Families want a complete package,” O'Leary said. They want convenience and they come back again and again. This loyalty leads to a lower customer acquisition cost over time and creates what O'Leary calls "wonderful recurring cash flows."
The podcast’s host, Ken Dunn, explains that resorts usually make more money than regular rental properties. Resorts often have a net operating income (NOI) of 40-50%, while rentals usually stay around 10-20%.
How to Identify a Profitable Resort Investment
Investing in resorts isn't as simple as picking a property and hoping for the best. Here are a few key factors to consider, inspired by O'Leary's insights:
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1. Location is Everything
Pick places where lots of people want to travel. Warm, sunny spots near beaches or pretty lakes are great options. Resorts near big cities or airports can be easier for families to visit.
2. Look for Existing Operations
If you're new to this, buy a resort that is already running and making money. This way, you'll earn income immediately instead of waiting to build something new.
3. Focus on Upside Potential
Identify properties that require repairs or enhancements to their functionality. Modernizing amenities, improving marketing or renovating facilities can raise occupancy rates and revenue streams. O'Leary suggests hiring a skilled management team to execute these improvements: “You need a good team because you got to do that right and then you got to market it.”
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4. Recurring Revenue Opportunities
Look for resorts that can produce extra revenue, such as spa treatments and food and drink sales. Resorts with various revenue streams are typically more robust and profitable during recessions.
5. Customer Loyalty Programs
As O'Leary points out, about a third of resort guests return annually. Resorts with strong loyalty programs and a robust database of past guests have a significant edge. Incentivizing repeat visits can dramatically reduce your marketing expenses.
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It’s Not All Peachy
O'Leary explains that more families want to spend time together and resorts make it easy. This has made resorts one of the best real estate investments today. Resorts can offer big rewards for investors ready to work or hire a team. With high profits and loyal customers, it's easy to see why O'Leary is excited about them.
Even though resorts can be very profitable, they do come with challenges. They cost a lot up-front for repairs, staff and advertising. Some resorts also struggle during slow seasons when fewer people travel. Running a resort also means managing many details and meeting customer needs, which are tough for beginners.
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