Zinger Key Points
- Target plans to introduce 2,000 new wellness items, with over half priced under $10, across beauty, nutrition, and wellness tech.
- Exclusive wellness products from brands like Being Frenshe, Tom Holland’s BERO beer, and Therabody’s SmartGoggles coming in 2025.
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Target Corporation TGT said on Thursday that it is significantly expanding its wellness offerings, with plans to introduce over 2,000 new items across a variety of categories, including more than 600 exclusive products.
This expansion reflects Target’s strategy of making wellness products more accessible and affordable, with over half of the new items priced under $10, the company said in a press release.
The company’s integrated approach spans multiple areas of wellness, from beauty and personal care to nutrition, food, and wellness technology, ensuring that consumers can curate a personalized wellness regimen.
Target’s new assortment includes emerging brands and exclusive partnerships.
In the beverage category, the retailer is introducing non-alcoholic beverages like BERO, a premium beer co-founded by actor Tom Holland. Target is also expanding its beauty and self-care offerings, with new haircare lines from Ashley Tisdale‘s Being Frenshe and Blake Lively‘s Blake Brown, as well as wellness gummies from Kourtney Kardashian Barker‘s Lemme brand.
Additionally, Target is enhancing its men’s wellness selection with products from Dr. Squatch and Dwayne “The Rock” Johnson‘s Papatui line, along with expanding its wellness technology category, introducing innovative items like SLF’s infrared red light therapy mask and Therabody’s SmartGoggles.
Target is also adding new activewear, loungewear, and sleepwear options to cater to growing wellness and self-care trends. The expanded wellness range will be available in 2025, allowing consumers to support their well-being while staying within their budget.
According to Benzinga Pro, TGT stock has lost over 3% in the past year. Investors can gain exposure to the stock via VanEck Retail ETF RTH.
Price Action: TGT shares closed lower by 0.74% to $138.22 on Wednesday.
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