Super Bowl Sunday has arrived, bringing with it a dazzling array of celebrity-packed commercials. Fox , the broadcaster of the game, reportedly announced in November that all ad slots were sold out, with over 10 spots costing advertisers $8 million each.
What Happened: This year’s commercials cover a wide range of themes, from smart glasses to pizza rolls, with a significant focus on artificial intelligence. Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter that AI-themed creative content is expected, reflecting its growing presence in businesses, according to a report from NBC News.
Among the notable ads, Google, the search subsidiary for Alphabet Inc GOOGL GOOG faced scrutiny for its original Gemini ad, which inaccurately claimed Gouda cheese accounts for “50 to 60 percent of the world’s cheese consumption.” The ad was re-edited following feedback from the Wisconsin Cheese Mart owner.
Other standout commercials include Salesforce Inc CRM featuring Matthew McConaughey, Meta with Chris Pratt and Chris Hemsworth.
and a humorous spot from Little Caesars starring Eugene Levy. The Super Bowl ads continue to captivate audiences with creativity and star power.
Meta Platforms Inc META ran an advertisement featuring Chris Pratt, Chris Hemsworth and Kris Jenner which referenced the banana duct-taped to a wall art piece that sold for millions.
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Why It Matters: The Super Bowl remains a prime opportunity for advertisers to reach massive audiences, despite the high costs associated with ad slots. A recent poll revealed that 61% of respondents questioned the value of these expensive ads, while 18% admitted to looking up companies after last year’s championship.
In a surprising move, Nike Inc NKE returned to Super Bowl advertising after a 27-year hiatus, aiming to boost its declining sales. This decision underscores the high stakes involved, as a 30-second spot can exceed $8 million, according to JPMorgan analysts. The advertisement had a women-empowerment theme.
This year’s Super Bowl LIX, featuring a rematch between the Kansas City Chiefs and Philadelphia Eagles, has generated excitement not only for the game but also for the commercials and halftime show by Kendrick Lamar. A Benzinga poll indicated that 63% of viewers are eager to watch the game, the ads, and performances, highlighting the event’s multifaceted appeal.
Elon Musk also shared the T-Mobile US Inc. TMUS and Starlink Superbowl advertisement which announced the launch of the satellite-to-cell beta service.
At the time of writing the Eagles were leading the Chiefs 24-0. The Eagles took the lead into halftime and completely dominated.
Photo Courtesy: Andrew Angelov On Shutterstock.com
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This story was generated using Benzinga Neuro and edited by Shivdeep Dhaliwal
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