Netflix Bets Big On Mexico: Plans $1B Investment To Supercharge Local Productions

Streaming service provider Netflix Inc. NFLX is doubling down on its commitment to Mexico’s audiovisual industry with a new $1 billion investment.

In a statement from Co- CEO Ted Sarandos, the company emphasized its continued commitment to local content production.

The investment, set to take place over the next four years, aims to generate employment opportunities and stimulate audiovisual industry development throughout Mexico, underscoring Netflix’s enduring partnership with Mexican creatives, having been behind acclaimed projects such as Roma and Pedro Páramo.

In his keynote address at Mexico’s presidency press conference, Sarandos discussed Netflix’s long history of working with local talent.

“This country holds a special place in Netflix’s own history. It was here, 10 years ago, where we produced our first series outside of the United States called Club de Cuervos. We created it in Mexico for Mexico — and it paved the way for our programming strategy, which is all about local production,” said Sarandos.

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Since then, Netflix has earned several Academy Awards for Mexican-produced films, reinforcing its commitment to Mexico’s thriving creative industry.

Sarandos highlighted that each film and series made in Mexico collaborates with local production companies, providing significant benefits to the national economy.

For example, the production of Pedro Páramo added over 375 million pesos to Mexico’s GDP, created thousands of jobs, and supported traditional artisan skills.

The company has formed numerous local partnerships, producing hundreds of films and series that engage the community in various ways.

The company plans to collaborate with Churubusco Studios to enhance its facilities.

Price Action: NFLX shares closed lower by 1.80% at $1,024.54 on Thursday.

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