Wayfair To Open Second Large-Format Store In Atlanta for 2026

Wayfair Inc. W has announced plans for its second large-format store, set to open in 2026.

The 150,000-square-foot location will offer a comprehensive shopping experience in Atlanta and offer home essentials, including furniture, home decor and appliances.

The store follows Wayfair’s first large-format location in Wilmette, Illinois, which opened last May.

The Wilmette store has outperformed expectations, contributing to a sales boost with Illinois experiencing a 15% higher sales growth than the national average from the store’s opening through the end of 2024.

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 “We are thrilled to bring this one-of-a-kind shopping experience to the Atlanta metro area. We will offer customers an extensive selection for all styles and budgets, with our vast catalog brought to life in an inspiring and easy-to-navigate shopping experience that makes discovering the perfect pieces effortless,” said vice president of merchandising and stores, Liza Lefkowski.

In Atlanta, customers will be able to purchase many items immediately. Larger products like sofas will enjoy faster delivery thanks to the store’s proximity to Wayfair’s fulfillment center in McDonough, Georgia.

The store location is easily accessible from key Atlanta neighborhoods, including Buckhead, Midtown, and downtown. This strategic location will serve both local shoppers and visitors from the greater Atlanta area.

Meanwhile, Wayfair is planning to slash 340 employees within its Technology division.

Last month, the company reported fourth-quarter adjusted earnings per share of 25 cents loss. That’s way below the consensus estimate of a loss of 2 cents per share.

Active customers in the fourth quarter decreased 4.5%, totaling 21.4 million as of Dec. 31, 2024.

Price Action: W shares traded higher by 1.77% at $31.56 at last check Friday.

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