Amazon Takes Creative Control Of James Bond, Taps Top Producers to Reboot Iconic Franchise

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On Tuesday, Amazon.Com Inc AMZN MGM Studios named veteran Hollywood executives Amy Pascal and David Heyman to produce the next James Bond film.

The hiring follows the Broccoli family’s surrender of franchise control after over six decades, the Financial Times reports.

Pascal, former head of Sony Group Corp’s SONY motion picture division, is known for launching the Spider-Man franchise.

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Heyman is famed for producing Harry Potter and Paddington films. Barbara Broccoli and her stepbrother Michael Wilson surrendered the rights to the franchise in February after falling out with Amazon over Daniel Craig’s replacement as 007.

According to FT, Barbara Broccoli was behind casting actors like Craig and Pierce Brosnan for the role of the protagonist. The last released Bond film was No Time to Die in 2021, which earned close to $800 million globally.

Broccoli and Wilson retained creative control in the sale to Amazon.

The appointment of Pascal and Heyman coincided with Broccoli and Wilson finalizing the February deal, which will form a joint venture to accommodate the James Bond intellectual property rights.

Amazon will gain creative control of the Bond franchise, but Broccoli and Wilson remain co-owners under the deal.

Amazon founder Jeff Bezos’s taking over creative control of the James Bond franchise sparked social media buzz about Henry Cavill as the next 007. Cavill, who has starred in “Mission: Impossible — Fallout,” beat Tom Hardy, Tom Hiddleston, Theo James, and Michael Fassbender in an online poll conducted by Bezos.

Amazon’s purchase of MGM Studios for $8.5 billion enabled it to enter the Bond franchise.

Evercore ISI’s Mark Mahaney noted investors should start buying Amazon stock “aggressively” at current levels. CNBC’s “Squawk Box,” Mahaney said Amazon is his top stock to own right now. Mahaney said Amazon is better positioned to deal with the potential negative impacts of tariffs than some of the other big tech names. 

Price Action: AMZN stock is down 2.25% at $201.07 at the last check on Wednesday.

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Photo by Anton_Ivanov via Shutterstock

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