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Ford Motor Company F has marked the strongest first-quarter pickup performance in over two decades. The automaker saw a 5% increase in U.S. retail <a target="_blank" href="https://www.sec.gov/Archives/edgar/data/37996/000003799625000065/exhibit99q12025salesrele.htm" rel="noreferrer noopener">sales </a>for the quarter, largely driven by a 19% surge in March.



Notably, sales of F-Series trucks climbed 24%, reinforcing their position as America&#8217;s top-selling truck lineup.



The company reported a 1.3% decline in U.S. total vehicle sales to 501,291 units from 508,083 units in the same period a year ago.



Electrified vehicles contributed significantly, with Ford setting a first-quarter record of 73,623 units sold, reflecting a 26% year-over-year increase.



Hybrid and electric vehicle sales experienced a notable boost, rising 33% and 12%, respectively, with the Mustang Mach-E achieving a strong start despite limited inventory.



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F-Series, along with Ranger and Maverick, together lifted Ford&#8217;s total pickup sales to 243,317 in the first quarter.



The F-Series lineup, which includes gasoline, diesel, hybrid, and electric models, saw a 38% spike in March alone, culminating in 190,389 trucks sold for the quarter.



Meanwhile, the Maverick set an all-time monthly record in March, selling 19,008 units.



Ford&#8217;s electrified lineup gained traction, accounting for 15% of total first-quarter sales. The Mustang Mach-E led the charge with 11,607 units sold. Total hybrid sales rose 33%, fueled by strong demand for the F-150 hybrid and Maverick hybrid.



The E-Transit electric van also saw an increase, with sales up 30% to 3,756 units.



The Bronco lineup helped Ford&#8217;s off-road performance segment grow by 20% in the first quarter, with total sales reaching 105,222 units. The Bronco posted a 35% year-over-year increase, selling 32,595 units and outselling the Jeep Wrangler in recent retail data.



Ford Pro Intelligence subscriptions grew by 20%, reaching approximately 674,000 active users. Meanwhile, the adoption of BlueCruise, Ford&#8217;s hands-free highway driving technology, has risen, accumulating an estimated 5 million hands-free highway hours driven across Ford and Lincoln.



Price Action: F shares traded lower by 0.60% at $9.97 at last check Tuesday.



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Photo via Shutterstock.

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Ford saw a 5% rise in U.S. retail sales in Q1, driven by F-Series truck sales, which jumped 24%. The automaker also posted a 26% surge in electrified vehicle sales, with hybrid sales up 33% and the Mustang Mach-E leading the charge. 

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