Ford Q1 US Auto Sales Dip 1.3%: Details

Zinger Key Points

Ford Motor Company F has marked the strongest first-quarter pickup performance in over two decades. The automaker saw a 5% increase in U.S. retail sales for the quarter, largely driven by a 19% surge in March.

Notably, sales of F-Series trucks climbed 24%, reinforcing their position as America’s top-selling truck lineup.

The company reported a 1.3% decline in U.S. total vehicle sales to 501,291 units from 508,083 units in the same period a year ago.

Electrified vehicles contributed significantly, with Ford setting a first-quarter record of 73,623 units sold, reflecting a 26% year-over-year increase.

Hybrid and electric vehicle sales experienced a notable boost, rising 33% and 12%, respectively, with the Mustang Mach-E achieving a strong start despite limited inventory.

Also Read: Why Is EV Battery Tech Provider Microvast Stock Surging Today?

F-Series, along with Ranger and Maverick, together lifted Ford’s total pickup sales to 243,317 in the first quarter.

The F-Series lineup, which includes gasoline, diesel, hybrid, and electric models, saw a 38% spike in March alone, culminating in 190,389 trucks sold for the quarter.

Meanwhile, the Maverick set an all-time monthly record in March, selling 19,008 units.

Ford’s electrified lineup gained traction, accounting for 15% of total first-quarter sales. The Mustang Mach-E led the charge with 11,607 units sold. Total hybrid sales rose 33%, fueled by strong demand for the F-150 hybrid and Maverick hybrid.

The E-Transit electric van also saw an increase, with sales up 30% to 3,756 units.

The Bronco lineup helped Ford’s off-road performance segment grow by 20% in the first quarter, with total sales reaching 105,222 units. The Bronco posted a 35% year-over-year increase, selling 32,595 units and outselling the Jeep Wrangler in recent retail data.

Ford Pro Intelligence subscriptions grew by 20%, reaching approximately 674,000 active users. Meanwhile, the adoption of BlueCruise, Ford’s hands-free highway driving technology, has risen, accumulating an estimated 5 million hands-free highway hours driven across Ford and Lincoln.

Price Action: F shares traded lower by 0.60% at $9.97 at last check Tuesday.

Read Next:

Photo via Shutterstock.

Loading...
Loading...
F Logo
FFord Motor Co
$10.030.10%

Stock Score Locked: Want to See it?

Benzinga Rankings give you vital metrics on any stock – anytime.

Reveal Full Score
Edge Rankings
Momentum
30.06
Growth
78.50
Quality
-
Value
90.41
Price Trend
Short
Medium
Long

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Market News and Data brought to you by Benzinga APIs

Posted In:
Comments
Loading...