Western Union And LiveRamp Double Down On Data To Unlock Powerful, Personalized Advertising

LiveRamp Holdings, Inc. RAMP on Thursday announced the expansion of its partnership with Western Union Company WU, aiming to enhance the delivery of personalized, omnichannel experiences to multicultural audiences.

This collaboration will connect Western Union’s Media Network, which boasts a vast and diverse customer base, to LiveRamp’s data collaboration network, significantly improving advertising capabilities for its partners.

With access to rich customer insights from Deterministic Financial Transaction Information—such as data on senders, receivers, and transaction locations—Western Union is uniquely positioned to offer advertisers targeted, authenticated audience data.

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According to Benzinga Pro, WU stock has lost over 24% in the past year. Investors can gain exposure to the stock via WisdomTree U.S. SmallCap Quality Dividend Growth Fund DGRS,

Through this partnership, marketers can run programmatic campaigns, leverage Western Union’s first-party data, and use LiveRamp’s Authenticated Traffic Solution to reach relevant consumers effectively.

The collaboration enables advertisers to run multicultural, omnichannel campaigns with greater accuracy and measure results more effectively. By making Western Union’s audience data available through LiveRamp’s extensive collaboration network, brands can unlock valuable insights and drive successful consumer data strategies.

Chris Hammer, Senior Vice President at Western Union, highlighted the importance of this partnership in enhancing targeted marketing and reaching hard-to-reach, multicultural audiences.

Both companies plan to scale their efforts and explore additional data collaboration tools, including data clean rooms, to further fuel innovation in advertising.

According to Benzinga Pro, RAMP stock has lost over 26% in the past year. Investors can gain exposure to the stock via Motley Fool Small-Cap Growth ETF TMFS.

Price Action: RAMP shares are trading lower by 5.75% to $25.08 at last check Thursday, while WU shares are down by 2.4%.

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