If You Invested $10K In Amazon Stock 10 Years Ago, How Much Would You Have Now?

Amazon.com AMZN is a multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

It is set to report its Q1 2025 earnings on May 1. Wall Street analysts expect the company to post EPS of $1.36, up from $0.98 in the prior-year period. According to Benzinga Pro, quarterly revenue is expected to reach $154.94 billion, up from $143.31 billion a year earlier.

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If You Bought Amazon Stock 10 Years Ago

The company's stock traded at approximately $21.93 per share 10 years ago. If you had invested $10,000, you could have bought roughly 456 shares. Currently, shares trade at $187.55, meaning your investment's value could have grown to $85,522 from stock price appreciation. 

That's a total return of 755.22%, far outpacing the S&P 500's return of 212.20% over the same period.

What Could The Next 10 Years Bring? 

Amazon has a consensus rating of "Buy" and a price target of $251.98 based on the ratings of 45 analysts. The price target implies more than 34% potential upside from the current stock price.

Trending: It’s no wonder Jeff Bezos holds over $250 million in art — this alternative asset has outpaced the S&P 500 since 1995, delivering an average annual return of 11.4%. Here’s how everyday investors are getting started.

On Feb. 6, the company announced its Q4 2024 earnings, posting net sales of $187.8 billion, up 10% year-over-year, and beating the consensus estimate of $187.3 billion, as reported by Benzinga. The company reported EPS of $1.86, above the consensus estimate of $1.48.

Amazon guided for Q1 net sales to come in a range of $151 billion to $155.5 billion, up 5% to 9% year-over-year. The figure fell short of the $158.5 billion expected by the Street.

Check out this article by Benzinga that evaluates Amazon.com against its key competitors in the Broadline Retail industry.

Given the historical stock price appreciation and expected upside potential, growth-focused investors may find Amazon stock attractive. 

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