Spotify Technologies SA SPOT is developing new features inspired by TikTok to keep up with the platform’s popularity.
According to The Wall Street Journal, these tools will allow paid subscribers to tweak tracks, like speeding them up or creating mash-ups, for later listening. One big draw is the ability to adjust song speed, a hit trend on TikTok among younger users.
See Also: Over 200 Artists, Including Billie Eilish And Katie Perry, Demand AI Respect For Music Rights
These remixing tools might be available with the standard Spotify Premium subscription, while more advanced options could be part of a higher-tier subscription called “Supremium,” which may also include Spotify HiFi.
This could offer artists new revenue streams, unlike unauthorized remixes, which often deprive them of earnings due to tracking and compensation issues.
Unauthorized remixes are a problem across streaming platforms, not just TikTok, causing significant revenue loss for rights holders.
Spotify hopes to solve this by helping artists receive fair compensation for user-generated remixes directly on their platform, without needing separate releases.
However, Spotify won’t allow these remixes to be shared on third-party services. Instead, they aim to simplify the process for artists to get royalties or compensation without releasing multiple versions of their tracks.
Some artists, like SZA and Isabel LaRosa, have already experimented with releasing alternate versions of their songs in response to TikTok trends, showing the potential impact of these features on music consumption habits.
Read Next: Sony Music CEO Warns Of Potential TikTok Exodus: ‘We Should Share In Those Profits’
Photo: Alexander Shatov on Unsplash
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.