Canadian Telco Raises Cost of Directory Assistance -- Joins the US in Gauging Consumers and Businesses Who Need Contact Information

VANCOUVER, BC and SEATTLE, WA--(Marketwire - August 17, 2009) - Telus, Canada's second
largest telecommunications provider, announced last week that the company
will increase the price of a 411 directory assistance call from
$.95 to $1.50, an increase of over 50 percent. From a wireless phone, a
call can cost as much as $2.50. WhitePages (www.whitepages.com) wants
Canadians to know that http://www.WhitePages.ca can be used to trim the
enormous cost of directory assistance from the budget of businesses and
consumers.

"Every loonie, or in this case toonie, counts for businesses and consumers
during these tough economic times," said Alex Algard, founder and CEO of
WhitePages, the largest and most trusted online directory. "Whether you're
in Canada or the US, there's one simple way to put money back into the
family budget, and for businesses potentially several thousands of dollars
back into the business budget -- go online for free directory assistance
and stop calling 411."

In Canada, directory assistance costs consumers and businesses an estimated
$252 million and in the US, it's as high as $6 billion a year. The cost has
dramatically escalated over the past decade with the increase of cell phone
usage. The average directory assistance expense for cell phones is around
$2.00 (CAN) and $1.67 (US) per call. Traditional landline directory
assistance is slightly lower but still between $.95 and $1.50 (CAN) and an
average $1.26 (US) per call.

"For busy parents, traveling sales executives, or small business owners
whose employees make lots of directory assistance calls on their cell
phones, the annual expense can quickly add up to a pretty big number," said
Kathleen A. Pierz, managing
partner at The Pierz Group, LLC, a worldwide provider of directory
assistance/directory enquiry, DA/DQ, 411 and WDA consulting services. "Very
few people have any idea how much a 411 call really costs and those
expenses can go largely unnoticed until they become a big expense. While
there's absolutely a need for directory assistance, some of the financial
burden can we relieved if people used online directories like WhitePages."

As a free alternative to 411, WhitePages is an optimal way for people to
immediately find and connect with businesses, high school/college friends,
colleagues, distant relatives, neighbors, a child's friend's parents --
basically anyone who may not be in their immediate network. While the
service primarily serves the US market with contact information for over 90
percent of US adults, the Canadian site also provides a massive online
phone directory for free business and people search for Canadians. In fact,
WhitePages' overall Canadian traffic grew by 24 percent over the past 2
months. People can search by personal name, business listing, or address
and can even use reverse look-up tools to identify unknown callers. The
free WhitePages online and mobile service is easily accessed from any Web
browser, iPhone, Android, or Blackberry device.

About WhitePages

As the largest and most trusted online directory, WhitePages offers a suite
of free mobile and Internet services that makes it easy for people to find
and immediately connect with anyone in the US. Only WhitePages offers
one-click access to more than 200 million adults and powers more than 2
billion searches on over 1,300 partner sites including Verizon, AOL, United
States Postal Service, and MSN. For more information, please visit
http://www.whitepages.ca, www.whitepages.com or check out the WhitePages
blog at blog.whitepages.com.

WhitePages and their respective logos are trademarks, registered
trademarks, or service marks of WhitePages. Other products and company
names mentioned are the trademarks of their respective owners.