Electronic Arts 2011 Outlook Challenged

Electronic Arts, Inc. ERTS has had its "sell" rating and $12 price target reiterated by Deutsche Bank, stating structural concerns, heavy dependence on core publishing profits, high cost industry structure and too many titles hampering profits. Holiday season performance should dictate yearly profits, making for difficulty in judging FY10 success, leaving the 2011 outlook challenged. Electronic Arts, Inc. closed yesterday at $16.18.