Deutsche Bank Reiterates Buy Rating on Activision-Blizzard (ATVI)

Deutsche Bank is out with a research report this morning, where it reiterates its Buy rating on Activision-Blizzard ATVI; it has a $15.00 price target on the stock. The DB analysts said that they remain Buyers of shares of ATVI at current levels, particularly as the initial sales data for Call of Duty: Black Ops reinforces the hits-driven nature of the industry and the company's strategy to fuel profits. ATVI announced that Black Ops sold through 5.6mn units on day one, up from 4.6mn units last year. While this growth is impressive in and of itself, the analysts believe that the unit figure is just the tip of the iceberg.