Deutsche Bank's Interactive Entretainment Update

Deutsche Bank has published its Interactive Entertainment report today and they highlight Activision/Blizzard ATVI and Electronic Arts ERTS. DB has maintained its Buy rating and $15 price target on ATVI. DB has maintained its Sell rating and $12 price target on ERTS. DB writes, "We think EA has significant share price downside as the co. struggles to scale profits due to poor strategy, high expense structure, valuation and significant exposure to console SW sales."
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Posted In: Analyst ColorPrice TargetAnalyst RatingsActivision/BlizzardDeutsche Bankelectronic artsHome Entertainment SoftwareInformation Technology
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