KeyBanc Capital Markets Initiates Rent-A-Center Coverage: Hold

KeyBanc Capital Markets initiated Rent-A-Center RCII coverage with a Hold rating in a research report published today. In the report, KeyBanc Capital Markets states, "While we are encouraged by management's efforts to invest in growth areas, we believe RCII stock is best positioned as a 2012 story, as the concepts ramp up and become significantly more accretive with time." Shares of Rent-A-Center closed today at $31.34, up 1.75% from Wednesday's market close.