UPDATE: J.P. Morgan Raises PT on Priceline.com to $682

J.P. Morgan is out with its report today on Priceline.com PCLN, raising its PT from $610 to $682. In its report, J.P. Morgan writes, "Priceline posted another very strong quarter as 2Q bookings grew 69% Y/Y (56% ex-FX) and came in 8% above consensus driven by continued strength in the international segment. We reiterate our Overweight rating and are increasing our price target to $682 from $610." At the time of posting, shares of PCLN were trading pre-market at $527.01, up 9.04% from Thursday's close.