Looking To Buy Shares Of Macy's Or Kohl's? Listen To This Pro First

Start generating passive income through real estate.

Own a piece of your favorite cities through diversified real estate investments in the country's top markets

*Terms and conditions apply. Visit Nada's website for more details.

Contrarian investors
typically buy poor performing stocks that have become out of favor with investors. Case in point, shares of
Macy's IncM
hit a new 52-week low of $29.70 on Thursday and are now lower by more than 15 percent since the start of 2017 and more than 20 percent over the past year.

Shares of rival department store Kohl's Corporation KSS are similarly lower by around 17 percent since the start of the year and around 18 percent over the past year.

What The Pros Are Saying

CNBC's "Trading Nation" noted that although it is still early in the year, Macy's and Kohl's hold the title of the worst performing stocks in the S&P 500 sector.

So, is now a time for contrarian investors to buy?

Dennis Davitt, managing director at Harvest Volatility Management, started off the conversation by noting that option investors aren't buying calls on either department store. In fact, he is seeing investors positioning themselves for further downside by buying put options, which provide protection from further declines in the stock.

"Macy's is like a mall within the mall, so they don't really stand out product-wise. Kohl's is a lower price point. So, we're seeing more activity in Macy's to the downside, people buying protection," the options pro added.

Davitt recommended buying Kohl's over Macy's if he had to pick between the two since Kohl's lower price point offers consumers a differentiated product versus the "mall within the mall" department store.

Market News and Data brought to you by Benzinga APIs
Comments
Loading...
date
ticker
name
Price Target
Upside/Downside
Recommendation
Firm
Posted In: Analyst ColorCNBCOptionsMarketsAnalyst RatingsMediaTrading IdeasReal EstateCNBCcontrarian investorsDennis DavittDepartment StoresoptionsTrading Nation
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...