Alphabet Inc's GOOGL YouTube announced it's entering the Skinny Bundle market with its latest release, YouTube TV. The livestreaming service will offer over 40 TV networks, at a cost of $35 per month.
To sweeten the deal, YouTube TV is a month-to-month service with zero commitments, meaning users can cancel their service at anytime. The rise in popularity of streaming services like Netflix, Inc. NFLX have shifted the landscape, with consumers are accustomed to flexible services with no long-term commitments.
Youtube TV will feature live streaming from all the top networks, ABC, CBS, FOX, NBC and ESPN. The service has also partnered with local TV stations to provide local sports and news. The service is expected to launch this spring.
TV Networks Included On YouTube TV
YouTube is joining a growing skinny bundle competition that includes, Sling TV, Sony Corp (ADR)SNE Playstation Vue, and AT&T's Inc. T DirecTV now. Hulu and Amazon.com, Inc. AMZN and both expected to launch a similar service this year. Apple Inc. AAPL was also expected to launch a live TV streaming service, but it is now expected that the company will release an on-demand Netflix-like competitor instead.
“The service is likely to appeal to tech-savvy millennials, cord-cutters, and cord-nevers. Tack on a Netflix or Prime Video membership and the need for a cable TV subscription diminishes,” said Aegis Capital Corp.
Aegis Capital maintains a Buy rating on Alphabet with an $1011 price target.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
|---|
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
