Wall Street Knows What Teens Like

If you’ve recently found yourself frustrated by trying to decipher the mind of an American teenager, Piper Jaffray has some good news. A recent survey of 5,500 teens revealed exactly what teens like, and the answer is simple: Chick-fil-A, Nike Inc NKE and Amazon.com, Inc. AMZN.

While marketers scramble to appeal to the maturing Millennial generation, the younger Generation Z represents the future American consumer. Generation Z is comprised of Americans born since the mid-1990s, and several companies have already earned its loyalty.

Fave Eats

According to Piper Jaffray, Chick-fil-A topped the list of teens’ favorite restaurants, followed by Starbucks Corporation SBUX and Chipotle Mexican Grill, Inc. CMG. In addition, the firm noted that McDonald’s Corporation MCD scored relatively well but “remains below peak levels seen in prior survey periods.”

The firm also reported strong performances from Five Guys and Red Robin Gourmet Burgers, Inc. RRGB.

Retail Preferences

In the retail space, Nike scored the highest ratings among teens in the hotly-contested athletic wear space. Piper Jaffray noted the popularity of adidas AG (ADR) ADDYY and Lululemon Athletica inc. LULU has been on the rise among teens, while male teens named Under Armour Inc UAA the top athletic brand they no longer wear.

Michael Kors Holdings Ltd KORS, Coach Inc COH and Kate Spade & Co KATE were the top three preferred handbag brands among teen respondents.

E-Commerce And Social Media

Teens name Amazon as their most preferred online shopping website. Nike came in a distant second place.

Finally, when it comes to social media, Snap Inc SNAP’s Snapchat reigns supreme among teen users. Facebook Inc FB’s Instagram came in a close second.

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