Tesla Inc TSLA is being handed a near monopolistic opportunity to gain market share in the automotive industry, according to a Berenberg research report.
“Despite more talk of developing electric vehicles (EVs) for mass-market adoption, a lack of real action and strategic commitments by the traditional OEMs betray their underlying conviction. Challenged with finding the correct balance between future competitiveness and present profitability, OEMs have consensually opted for the conservative approach of a low-risk, low-investment strategy, which will prove to be inadequate against the momentum of Tesla’s all-in approach,” the report noted.
This opportunity has led a Berenberg team to upgrade Tesla to Buy with a $464 price target.
Incumbent Automotive Industry Has Lacked Vision
The report highlighted how the current electric vehicle strategies at manufacturers like Ford Motor Company F, General Motors Company GM, and Volkswagen AG (ADR) VLKAY have remained stagnant since the first electric vehicle generation. “OEM focus continues to be on lowering investments and costs through integrating EV production into existing plants and production lines, rather than fully scaled, dedicated high-volume production,” the Berenberg analyst led by Alexander Haissl stated.
Meanwhile, Tesla is estimated to spend $32.7 billion over the next five years on EV projects, which is about 40 percent more than Daimler and Volkswagen have spent combined on their projects.
Tesla's Huge Competitive Advantage
Tesla and Panasonic’s partnership creates a huge advantage for Tesla in the electric vehicle industry. Specifically, “Tesla’s small and actively tube-cooled cells, which are not currently replicated and are unlikely to be so by competitors, drives significantly better residual values and cost-of-ownership advantages,” the report stated.
Other Notable Ratings, Comments
“The current EV offering, the Ford Focus Electric, is not competitive on price versus range, and it looks unlikely to us that Ford will catch up on pure EVs in the foreseeable future. Unless Ford materially increases its efforts on the pure EVs, the gap versus peers is expected to widen even further.”
“GM’s current EV offering, the Chevy Bolt/Opel Ampera, is more competitive to other traditional OEMs, but not enough to retain market share once competitors launch new models. From our perspective GM does not have a clear strategy on EVs and with the exit of the European market the effort is unlikely to reaccelerate any time soon.”
Related Links:UBS Sees 50% Downside Potential In Tesla, Cautious On Model 3 Launch Timing
Big Day For The Auto Industry: Ford, GM And Tesla Dominate Headlines
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