2 Takes On The Mattel CEO Shake-Up

Mattel Inc MAT announced Thursday that Margo Georgiadis was stepping down as CEO and would be replaced by Ynon Kreiz.

The pressure on Mattel and other toy manufacturers has increased since the liquidation of Toys ‘R’ Us.

Stifel: 'Mixed' Reaction

“Our initial take on this news is mixed,” Stifel's Drew Crum said in a Friday note.

“It could serve as a read on the progress (or lack thereof) being made on the company's turnaround strategy, and thus frustration on the part of Ms. Georgiadis.”

The leadership change could renew optimism, especially given Kreiz’s extensive experience in media and entertainment sectors, the analyst said.

Kreiz previously served as chairman and CEO of Maker Studios and Fox Kids Europe, both of which he sold to Walt Disney Co DIS. He also served as a general partner at Balderton Capital, a London-based VC firm focusing on early-stage technology and internet startups.

This leadership change could also signify an opportunity for Mattel to shift its focus towards entertainment, Global Toy Experts CEO Richard Gottlieb was quoted as saying in Reuters.

“It appears that the Mattel board is betting that Kreiz, with his history in entertainment, can turn things around."