Morgan Stanley Analyst Explains Disney Price Target Increase Ahead Of Earnings

Morgan Stanley analyst Benjamin Swinburne appeared on CNBC's "The Exchange" Wednesday to discuss the price target increase he issued for The Walt Disney Co DIS ahead of earnings.

What Happened: The Morgan Stanley analyst maintained Disney with a Overweight rating and raised the price target from $200 to $210 Wednesday.

Disney's price action has been "quiet as a mouse," which could present a good opportunity ahead of earnings, the analyst said in a note.

Disney is set to report quarterly earnings on Thursday after the close. The consensus estimates call for earnings of 28 cents per share and revenue of $16.1 billion. 

See also: How to Buy Disney Stock

No other stock benefits from a content cycle like Disney, Swinburne told CNBC.

While the market is focused on parks, Swinburne said he thinks the content side of the business will be a "powerful" catalyst for the stock over the next 18-24 months.

The content and creative side of the business is in great hands, he said, referring to Disney's management team.

Disney has put a management team in place and proven that it can run a streaming business, but the success of the streaming platform will hinge on the content that it is able to provide, Swinburne said. 

The analyst told CNBC that he expects the company to grow its earnings-per-share to $8-$10 by 2024, driven by direct-to-consumer ramping up, parks reopening and less pressure on the "sports cost side."

Related Link: Stock Wars: Disney Vs. Comcast

DIS Price Action: Disney traded as high as $203.02 and as low as $99.66 over a 52-week period. The stock closed down 2.1% at $177.85 on Wednesday.

Photo courtesy of Disney.