- Morgan Stanley analyst Brian Nowak initiated Wheels Up Experience Inc UP with an Underweight rating and a price target of $5.90, implying a downside of 19%.
- Nowak sees a relatively small total addressable market for Wheels Up. The cost of flying private limits user adoption to the top 1% of highest-earning U.S. households.
- His analysis suggests Wheels Up's total consumer addressable market at 513,000 U.S. households and $25B of total consumer spend, with current household penetration at only 2% of this.
- He sees penetration heading to 5% by 2025 but struggles "to get more aggressive than this without incremental adoption drivers."
- Price Action: UP shares are trading lower by 9.38% at $7.34 on the last check Tuesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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