Wedbush Sees Sharp Upside On Apple

  • Wedbush analyst Daniel Ives keeps an Outperform on Apple Inc AAPL and $185 price target, implying a 17% upside.
  • Ives sees shortages in many Apple stores, with the iPhone 13 Pro in Sierra Blue and Gold the most popular models.
  • Ives estimates Apple is on pace to sell more than 10 million iPhones for Black Friday weekend and sell about 40 million iPhones between this Black Friday weekend and Christmas.
  • Despite the lingering chip shortage limiting iPhone supply globally, this would be a record holiday pace for the company if his estimates are accurate, said Ives, who calls his expectations "bullish" for the company's fiscal Q1 results. 
  • Price Action: AAPL shares traded lower by 2.36% at $158.12 on the last check Friday.
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