Here's Why Morgan Stanley Slashed Bilibili Price Target By 53%

January 7, 2022 6:41 AM | 1 min read |

Morgan Stanley analyst Alex Poon downgraded Bilibili Inc BILI to Equal Weight from Overweight with a price target of $45, down from $95. The price target implies an upside of 15.4%.
The analyst said that both cyclical and structural factors related to games, ads, revenue sharing ratio, and regulation drove gross profit growth deceleration.
Poon added that the downgrade was also due to low visibility of inflection and free cash flow.
Bilibili is a full-spectrum online entertainment company. It operates as a video-sharing Website that covers a range of genres and media formats, including videos, live broadcasting, and mobile games.
Price Action: BILI shares traded lower by 1.95% at $38.25 in the premarket session on the last check Friday.