Loading...
Loading...
- Oppenheimer analyst Ian Zaffino upgraded Six Flags Entertainment Corp SIX to Outperform from Perform with a $54 price target, implying a 32.78% upside.
- The analyst believes the company's newly-appointed CEO Selim Bassoul's strategy of "premiumization" is the right one.
- The company has been focused on attendance growth for too long and has neglected obvious pricing opportunities and customer experience improvements, Zaffino said.
- The analyst added that the correct path to sustainable revenue growth appears to be through fewer guests who are willing to pay up for a better product/experience.
- While the strategy will likely drive less attendance, the analyst argues that it should result in significantly stronger pricing.
- Price Action: SIX shares closed lower by 2.09% at $40.68 on Friday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
date | ticker | name | Price Target | Upside/Downside | Recommendation | Firm |
---|
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in