Williams-Sonoma Gets A Big Downgrade, Analyst Calls It 'Poster Child' Retailer That Benefited During The Pandemic

  • Jefferies analyst Jonathan Matuszewski downgraded Williams-Sonoma, Inc WSM from Hold to Underperform and cut the price target from $160 to $100.
  • As a discretionary retailer serving upper-middle income consumers whose EBIT% is 2x versus FY19 thanks partly to over-earning, he saw WSM shares underperforming ahead of a softer macro. 
  • Based on recessionary category performance, JEF comps were cumulative ~600 bps below Street through FY26.
  • Based on rising promos, the Street gross margin is 50-60 bps too high in FY24 + FY25. 
  • Williams-Sonoma is a "poster child" for retailers that have over-earned during the pandemic, he wrote.
  • Matuszewski saw deteriorating demand for discretionary durable goods beginning now and worsening in 2023 amid weakening macro conditions.
  • He saw that B2B P&L benefits would likely stall as commercial clients cut back. 
  • While the industry is fragmented, he thought investors underestimated share shifts.  
  • Price Action: WSM shares traded higher by 2.83% at $120 on the last check Tuesday.
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