On Holding's Strong Brand Momentum Gets The Likes Of This Analyst

Telsey Advisory Group analyst Cristina Fernández reiterated an Outperform rating on the shares of On Holdings AG ONON with a price target of $30.00.
The company noted it had seen a good holiday season so far in footwear with full-price sales. The recent 2-for-1 apparel promotion it ran online was limited and used as an activation to drive customers to the site and clear some out-of-season products.
Looking to 2023, Spring orders from wholesale accounts reflect continued strong growth supported by new product introductions in both performance and lifestyle and select expansion of wholesale accounts.
While the consumer environment is choppy, the analyst sees On as an outlier in the consumer space, given its fast growth and ability to maintain full-price selling.
The company has a solid pipeline of product launches slated for 2023, including a new cushioning platform.
Looking to next year, the analyst expects both the gross margin and EBITDA margin to expand Y/Y as On laps 300-350 basis points of pressure from higher air freight usage in 2022 and benefits from passing through price increases.
On has observed the consumer be more cautious in Europe than in the U.S.
The analyst said the company is taking a measured approach to growing its distribution in order to ensure the brand is showcased in a premium way.
The analyst expects gradual expansion with all three new wholesale partners, Dick's Sporting Goods Inc DKS, Foot Locker, Inc.FL, and JD Sports Fashion PLC JDSPY JDDSF.
On has been expanding with JD Sports in the U.K. and is evaluating adding its assortment to Foot Locker stores, the analyst cited.
Price Action: ONON shares are trading higher by 0.67% at $18.03 on the last check Wednesday.
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