BBWI's Foundation Grows Stronger: Investment In Infrastructure & Streamlined Operations Boost Loyalty Program Success, Analyst Says

Telsey Advisory Group analyst Dana Telsey reiterated an Outperform rating on the shares of Bath & Body Works BBWI with a price target of $52.
The company, on April 6, announced that CFO Wendy Arlin will be stepping down from her role effective July 29, 2023.
However, the analyst said, the release did note that with an external search already underway, Arlin could depart earlier if a successor is appointed.
The analyst noted that Arlin was appointed CFO of BBWI a few months before its spin-off from L Brands, having been at the company since 2005.
The analyst noted Thilina Gunasinghe's appointment to the newly created role of Chief Digital & Technology Officer will be helpful to BBWI as it continues to advance its digital capabilities within the omnichannel model.
The new role, along with that of Chief Customer Officer, should help to refine BBWI's focus as the company aims to expand its customer base, elevate the brand, and strengthen shopper loyalty, to drive growth and profitability
The analyst observed that the new changes have occurred after the arrival of a new CEO, Gina Boswell.
The CEO focuses on enhancing the customer experience and expanding the company's core capabilities that align with its broader strategy to drive synergies across both physical and digital channels.
The analyst sees BBWI as an established brand with a loyal customer base within an increasingly attractive consumer space characterized by strong purchase frequency of a consumable category.
Price Action: BBWI shares are trading higher by 3.83% at $36.89 on the last check Monday.
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