Celsius Analyst Points To Health Trend As Boost, Applauds PepsiCo Partnership

Shares of Celsius Holdings, Inc. CELH continued their uptrend on Friday, after having jumped in the previous session.

The company is well-positioned to leverage several consumer trends, including the “increased consumption of Better-For-You beverages” and the shift to cold beverages for breakfast, according to Stephens.

The Celsius Holdings Analyst: Jim Salera initiated coverage of Celsius Holdings with an Overweight rating and price target of $80.

The Celsius Holdings Thesis: The company’s product offering combines “real energy with clean label ingredients,” which is unique, Salera said in the initiation note.

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Celsius has a strong BFY pitch and offers a “relatively guilt free consumption experience,” the analyst stated.

Celsius’ products differentiate it from traditional energy drink brands, while allowing the company to “reach beyond traditional energy drink consumers and bring incremental buyers into the category,” Salera wrote. The distribution partnership with PepsiCo, Inc PEP also meaningfully expands Celsius’ reach and visibility, he added.

CELH Price Action: Shares of Celsius Holdings had risen by 1.78% to $150.50 at the time of publishing Friday.

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