Guess? Takes Flight: Analyst Applauds Expansion Into Luggage And Highlights Brand's Potential To Dominate Fall Fashion Trends

Small Cap Consumer Research analyst Eric M Beder reiterated a Buy rating on the shares of Guess? Inc GES with a price target of $32.50.

For the first time since the Jennifer Lopez driven offering in Spring 2018, Guess? is launching a collection for their Guess? Girl.

The Georgina for Guess collection is front and center in stores, with unique signage and tagging, leveraging the power of Guess? Girl Georgina Rodriguez, the Spanish-Argentinian influencer and partner of soccer sensation Cristiano Ronaldo.

The analyst noted that the company has ramped up the Fall looks, with added denim novelty items, jackets, boots, athletic footwear, and activewear and dresses, with an emphasis on deeper colors and compelling patterns.

From boots in multiple lengths and styles (from chunky to cowboy), expansion of men's and women's active footwear, new faux leather handbags expansion into men's accessories, Guess? has continued to raise the bar for accessories.

A luggage collection is now offered in all stores, as Guess? looks to capitalize even further on the traveling trend. 

After visiting the company's stores in the Metro NYC area and Long Island the analyst believes Guess? is already shaping up to be a key winner for Fall.

With the expansion of winning categories such as luggage and activewear, the analyst views Guess? as leveraging their position as a fashion leader to drive an even deeper share of their customer's lifestyle spending.

Price Action: GES shares are trading lower by 0.51% at $21.66 on the last check Thursday.

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