Ross Gerber, President and CEO of Gerber Kawasaki Wealth and Investment Management and a Tesla Inc TSLA investor, revealed on Thursday that he has placed an order for a Rivian Automotive Inc RIVN R1S SUV. This follows Gerber’s recent statement about switching his Model Y due to Tesla CEO Elon Musk’s recent controversial posts.
What Happened: In a tweet, Gerber shared the order confirmation for the Rivian, questioning in jest whether his Cybertruck or the Rivian for his wife would arrive first.
“What will come first. My Cybertruck ordered 4 years ago… Or the Rivian for my wife. Ordered yesterday,” he wrote.
In another post, he expressed excitement about becoming an “all-EV truck family” in 2024, featuring both Tesla and Rivian vehicles.
Last month, Gerber announced his decision to replace his Model Y with a Rivian in response to Musk’s support for a post on X, which accused Jewish communities of promoting hatred against whites.
Musk later apologized for the post, but Gerber seems committed to his decision.
Why It Matters: Despite ordering the Rivian, Gerber maintains his reservation for the Cybertruck and emphasizes its significance, considering it the “most impactful vehicle people have seen.”
In an interview this week, he praised Tesla’s pricing strategy and urged Musk to focus on the company’s operations, expressing optimism about Tesla’s transformative impact on the world.
According to Gerber Kawasaki’s 13F report at the end of the third quarter, Tesla remains the firm’s largest position, with shares worth approximately $100 million.
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