Nike Analyst Turns Bullish: 'Visible Recovery Story' In 2025

Nike Inc‘s NKE stock has had a rough few years. Shares have slumped nearly 60% since 2021 highs as sales growth at the Beaverton, Oregon-based company have waned. Amid a change in leadership, one analyst has turned bullish on the apparel giant.

The Analyst: Piper Sandler analyst Anna Andreeva issued a note for Nike on Friday, upgrading its stock from a Neutral to Overweight rating. Andreeva raised the price target from $72 to $90.

Main Takeaways: The analyst cited new CEO Elliott Hill‘s “intensified urgency to clean up the marketplace” as a reason to believe in a “visible recovery story” throughout the next few quarters.

Andreeva cited Nike’s sales mix of 50% full-price and 50% discount as a reason for the company’s underperformance. The analyst believes that Nike can move to an 80%, 20% mix within the next few quarters, in line with Hoka and On Running. Andreeva’s model indicates this mix would imply an additional $2 billion in sales.

The analyst stressed that the company has come back from challenges in the past with sales buoyed by new product innovation. In 2018, Nike rebounded from sales pressure with the popular Air and Epic React franchises.

Andreeva also noted Nike’s exposure to the impending ban of TikTok in the United States. While Nike has over 7 million followers on the short-form video app, its Instagram following eclipses other competitors in the apparel and shoe markets.

The analyst set $2 as a possible earnings-per-share floor in Nike’s fiscal year 2026

Price Action: Nike shares traded at $71.51, up 0.34% at the time of writing.

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