Inuvo Is Better Aligned With Consumer Demand For Privacy, New Regulations: Analyst

Last month, AI-based ad company Inuvo Inc INUV reported healthy results for the fourth quarter.

The company is poised for significant revenue growth given the "large and growing digital advertising market," according to HC Wainwright.

The Inuvo Analyst: Analyst Scott Buck initiated coverage of Inuvo with a Buy rating and price target of $2.

The Inuvo Thesis: The company’s proprietary IntentKey AI to model audiences and place digital ads for agencies, brands, and platforms, Buck said in the initiation note.

Check out other analyst stock ratings.

The digital advertising market is estimated to have crossed $200 billion in 2023. Over 50% of the market comprises of programmatic advertising, the analyst stated. The digital ad market is expected to grow to approximately $400 billion by 2030 thanks to AI and machine learning technologies.

"As the market continues to grow, we believe Inuvo is well positioned given a differentiated approach which better aligns with shifting consumer demand for privacy and new regulations," Buck wrote. He added that the company's revenue growth could accelerate 24.2% in 2025.

Price Action: Shares of Inuvo had risen by 2.09% to 36 cents at the time of publication on Tuesday.

Read More:

• EXCLUSIVE: Artificial Intelligence-Based Advertising Firm Inuvo Securing $10M Credit Line, Strengthens Financial Position

Image: Shutterstock