Alliance Data's LoyaltyOne Business Signs Agreement With Zale Canada (ADS, ZLC)

Alliance Data Systems Corporation ADS, a leading provider of loyalty and marketing solutions derived from transaction-rich data, and Zale Corporation ZLC, a leading specialty retailer of fine jewelry in North America, today announced a national agreement between Alliance Data's Canadian coalition loyalty business and Zale Canada. The agreement provides for Zale's Canadian brands, Peoples Jewellers and Mappins Jewellers, to participate as the exclusive sponsors in the fine jewelry category in the Canadian AIR MILES® Reward Program. With approximately 150 Peoples and 65 Mappins retail locations in shopping malls across Canada, Zale has the largest market share of any specialty jewelry retailer in the country. Zale Canada is a wholly-owned subsidiary of Zale Corporation. Zale Corporation generated $1.6 billion in worldwide revenues in fiscal 2010.