Alliance Data's LoyaltyOne Business Announces Dotz and Banco do Brasil National Agreement (ADS)

Alliance Data Systems Corporation ADS, a leading provider of transaction services, marketing services and credit services, announced that CBSM - Companhia Brasileira De Servicos De Marketing, operator of Brazil's Dotz loyalty program (www.dotz.com.br ), of which LoyaltyOne has a sizeable equity stake, signed a multi-year agreement with Banco do Brasil to expand the Dotz program across Brazil. A national rollout is expected in mid-2011. Founded in 1808, Banco do Brasil is the largest financial institution in Brazil with R$796 billion (USD$458 billion) in total assets. It is one of the oldest banks in the world serving all segments of the financial market with more than 30 million clients, more than 100,000 employees, 13,000 locations and nearly 44,000 ATMs in over 3,600 cities.