Good Deed Of The Day: UPS Dispatches First U.S. Red Cross Logistics Action Team (UPS)

UPS UPS has activated its newly-created Logistics Action Teams to support the American Red Cross's relief efforts for victims of the recent tornadoes in the southeastern United States. Additionally, the company pledged an additional $100,000 to its original $500,000 commitment to the American Red Cross and made a $50,000 contribution to the Metropolitan Atlanta Chapter of the Red Cross, also earmarked for emergency relief for tornado victims. LATs were established in January to leverage UPS's transportation network, logistics expertise and far-reaching employee volunteer base for the benefit of the Red Cross during natural disasters and emergencies. The LAT approach was modeled after the World Food Programme's Logistics Emergency Teams, which utilize logistics experts from private companies like UPS in times of crisis. This is the first deployment of a UPS LAT team, one of four created so far and assigned to the Metropolitan Atlanta Chapter. In addition to Atlanta, UPS has trained LAT teams to work with the Red Cross in San Francisco, Houston and Louisiana. In addition to the Atlanta team's efforts, UPS also is managing emergency supply shipments to Alabama and Mississippi for the Red Cross's national office.