SoundBite Communications Acquires SmartReply, a Mobile Marketing Pioneer

SoundBite Communications SDBT today announced the acquisition of key assets of SmartReply, a mobile marketing pioneer. SmartReply had been delivering mobile marketing solutions for approximately 40 companies, including many of the top retail brands in North America. The acquisition advances SoundBite's position in mobile marketing and significantly expands its penetration in the retail vertical. According to ABI Research, the U.S. market for mobile marketing and advertising is growing at a 23 percent compound annual growth rate with 2011 spending estimated at $1.6 billion. "A comprehensive mobile customer communications strategy has become an absolute 'must have' for today's consumer-facing organizations," said Jim Milton, President and CEO of SoundBite Communications. "While the Mobile Collect acquisition provided us with a market-leading mobile collections solution, today's SmartReply acquisition provides SoundBite with a leadership position in both mobile marketing and retail. We are firmly committed to accelerating the build out of our mobile offering, via organic investment and future acquisitions, to enable our clients to proactively communicate across the full customer lifecycle."