Despite Competitive Risks, Seller Sentiment on Amazon Continues to be Positive, Bank of America Reports

“Despite competitive risks, seller sentiment on Amazon AMZN continues to be positive given volume growth and higher ASPs/buyer frequency. FBA continues to resonate with sellers looking for a sales lift, and getting placement in Amazon's buy box remains a key goal,” Bank of America wrote in a report this morning. “Product Ads attracting more focus as Amazon expands Product Ad categories, and Amazon focusing on data quality/freshness from 3P merchants to drive competitive pricing vs. other channels. Pushback from 3rd party sellers continues to be competition from Amazon on Amazon.com, but 3rd party checks suggest sales growth in US remains stable and strong.” Amazon closed Wednesday at $185.98.